Multiplica, an online consulting firm which combines persuasion and usability in a new concept, “persuadability”, and which specializes in conversion rates, and Inbenta, a leader in Natural Language Processing and Semantic Search, have signed a global partnership agreement to work together to help clients increase online conversion rates and customer satisfaction.

With offices in 8 cities and 6 countries, Multiplica will use Inbenta’s technologies in several projects related to “online persuasion”, a concept created by Multiplica intended to increase usability, user satisfaction and online conversion rates. At the same time, Inbenta and its customers will benefit from Multiplica’s experience in online implementation to get their semantic search applications to reach the next level of efficiency.

According to David Boronat, CEO of Multiplica, “This alliance is the result of several years of combined effort in different projects developed by both companies, which have led to great success for our shared customer base”.

With regard to the evolution of online persuasion, Inbenta CEO Jordi Torras said, “This partnership is the result of bringing together the best of two worlds: the knowledge of Multiplica after years of working on conversion, and Inbenta’s technology that makes website searches a much more human-like experience.”