How to reduce the number of e-mails and phone calls received in your contact center?

• 80% of questions sent to your customer service center are questions with low added-value. These kinds of questions that can be solved with canned answers.
• Interacting with your internet users via emails and phone calls will cost you 10 and 60 times more respectively than doing it via your website.

How to improve your customer service and the user's experience online?

• If your customer does not find the information that they need within the first minute of looking, they will leave your website.
• 78% of your website's visitors will use your search engine without reading the homepage.
• Regular search engines register less than 15% click-through.

How to increase your traffic coming from Google? 

Long Tail phenomenon on queries typed in search engines

• As you can see on the graph above, the shorter the query is on Google (“shoes”), the more expensive and difficult it is to position your website on this query because of high competition and the low probability that this traffic will finally make a conversion on your website. Do people typing “shoes” in Google really know what they are looking for?
• However, the longer the query is on Google, the easier it is to position your website on this query because of low costs, limited competition, and higher probability that this traffic will make a conversion on your website. People typing “red Nike mens running shoes” know exactly what they are looking for, they are more advanced in their decision-making/buying process, and they contribute to a qualitative improvement in traffic.

How to boost your online conversion and retention rate?

• 78% of your website's visitors will use your search engine without reading the homepage.
• Regular search engines register less than 15% click-through.
• A lost internet user means a lost sale 9 out of 10 times.